Blog

6 Steps to Crafting the Perfect Email

August 3, 2017 by Derek Smith

An email is often the first – and sometimes only – introduction people have to your fundraising mission. That’s why making it impactful is extremely important. Not only do you have to explain what the Canary Challenge is and why you are participating, but you want the messaging to be compelling enough to motivate its readers to make a donation.

Here are some best practices to consider when emailing your potential donors:

  1. Send it to everyone in your network! Think about how many people you know. What if each of them donated to your fundraising efforts? Keeping in mind that not all of them will will, you’ll at least want to give them the opportunity. Send an email to everyone you’re connected with on Facebook, LinkedIn and other networks. Don’t limit yourself to friends and family, reach out to work colleagues and other professional connections as well. (For more information about who to email, read our previous blog with tips on finding donors in unexpected places.)
  2. In the first paragraph of your email, ask sincere questions about that person and say something interesting about yourself.
  3. In the second paragraph tell that person why you are doing Canary Challenge and what it is. This would be a great place to share a personal story about your connection to Canary’s mission. (For more information on how to do this, check out our previous blog on Sharing Your Story.)
  4. In the third paragraph, ask for a donation and provide a URL to your personal fundraising page.
  5. Include a photo of yourself on your bicycle and – if possible – wearing and Canary swag.
  6. Repeat the process until the donations come in, and do not stop until your have surpassed your goal.

Are we missing anything? If you’ve had success with other tips, please share them with your fellow participants in the comments below.

 

Finding donors in unexpected places

July 26, 2017 by Massie Majidi

For new fundraisers, the process of raising money can often seem challenging, especially without proper guidance. What may be surprising, though, is that the biggest challenge is often not how to ask, but rather who to ask.

When seeking out potential donors, most people start with the obvious – friends, family members, and colleagues. It is important to remember, though, that some of the most impactful donations can often be found in unexpected places.

When fundraising, try to look beyond the people you connect with on a regular basis. It’s often worth the effort to re-connect with people from your past (think former professional contacts or fellow high school and college alum), or reach out to people you have common interests with (members of your book or cycling club, for example). Not only are these great ideas for fundraising, they are also potential ways to bond with people who may have a special interest in Canary’s mission of stopping cancer early.

Take the following tips into consideration when reaching out to potential donors:

Inspire Donors by Sharing Your Personal Story

July 20, 2017 by Derek Smith

In an era when the average person is bombarded by email advertisements and notifications on a daily basis, it’s imperative to make your donation request stand out from the crowd. An excellent way to accomplish this is by sharing a personal story. In fact, avoiding information overload is one of the primary reasons we as human beings crave personalized content over generic content, according to a study from the University of Texas at Austin.

Think of it this way: sharing your story is a chance to communicate why you are raising money for the Canary Challenge and why you feel early detection of cancer is so important. It gives your audience, whether it’s close friends and family or complete strangers, the opportunity to understand how Canary has impacted you on a personal level as an individual.

When communicating your personal story through email or in person, ask yourself these questions to get started:

Whether it’s a story of survivorship, or a belief in the importance of Canary’s innovative research, your unique story provides insight about why you are participating in the Canary Challenge and in doing so can inspire potential to support your effort.

So, when crafting your next fundraising email blast, think about including your story and remember: the power of your words can have a greater impact than you may think.

Do you have a story to share? Include it in the comments below to inspire other Challenge participants in their fundraising.